When researching the 2025 Ford Explorer and Lincoln Aviator, you'll find one mid-size SUV is practical and ready for the daily hustle, while the other adds a bit of extra flair. Let’s dive into what makes each model tick so you can see which suits your style.
Key Takeaways
- Ford Explorer trims range from $41,380 to $55,835; the Lincoln Aviator starts at $60,990 and goes up to $89,090. Prices effective June 5, 2025.
- Ford offers two engine choices to Lincoln's one.
- The Explorer is more practical, while the Lincoln Aviator is all about luxury.
Which SUV Got the Bigger Update: 2025 Ford Explorer
Instead of shaking things up completely (as was rumored for a while), Ford simply sharpened the Explorer's interior and slimmed down the trim lineup. Ford’s BlueCruise hands-free driving is now also standard, and the new Digital Experience system adds Google Assistant, streaming, and seriously improved navigation right to your dashboard. Plus, you’ll spot a few slight tweaks, like a fresh grille and updated lighting.
Here’s how the 2025 Explorer lineup's MSRP looks:
- Active: $41,380
- ST-Line: $46,190
- Tremor (late availability): est. $52,000
- Platinum: $53,695
- ST: $55,835
The Aviator saw quite a few changes, including a redesigned grille and headlamps, a bigger 13.2-inch touchscreen, and a 12.4-inch digital gauge cluster. The top trim, the Black Label, adds a new interior theme and a Special Edition package with blacked-out trim and 22-inch wheels. Plus, all Aviators now come with Blue Cruise and more color and wheel options.
The Lincoln Aviator has fewer trims and higher prices. In fact, its base model is more expensive than the Explorer's highest.
- Premiere: $60,990
- Reserve: $68,215
- Black Label: $89,090
The Explorer lets you pick between two robust engines paired with a ten-speed automatic transmission.
- A turbocharged 2.3-liter four-cylinder delivering 300 ponies and 310 lb-ft of torque is standard on most trims.
- A turbocharged 3.0-liter V6 that delivers a hefty 400 horsepower and 415 lb-ft of torque. This engine comes standard on the ST trim and is available as an option on the Platinum.
Both engines give you the flexibility to choose between rear-wheel drive or all-wheel drive.The Aviator features one powerful engine—a twin-turbo 3.0-liter V6 that cranks out 400 horsepower and 415 lb-ft of torque. It mates with a 10-speed SelectShift automatic transmission.
Interior Creature Comforts: Everyday Comfort vs. Luxury
Ford nails the balance between practicality and comfort in the 2025 Explorer. The cabin features upgraded materials and new color choices that feel fresh. Getting into the third row is a breeze now with one-touch sliding second-row seats. Plus, Ford’s Digital Experience boosts practicality with greater connectivity and over-the-air updates to keep things up to date.
The Aviator really leans into luxury with its flexible seating options—choose six or seven seats, and if you go for the second-row captain’s chairs, you even get two different center console choices. Up front, the optional Perfect Position features 30-way adjustments and a massage feature.
Which SUV Is Right for Your Family?
The Lincoln Aviator leans into luxury, but the 2025 Ford Explorer holds its ground with practicality, everyday comfort, and real-world value. You still get modern tech, thoughtful features, and plenty of space—without the premium price tag.